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    Sony Finity 4K Cinema Idents

    Client: Radio Design & Blue Serif — Date: August 2017  — Category: 3D, Animation, Design, Direction

    About

    Finity is Sony’s new HDR digital cinema projection technology that uses two projectors to give a super detailed, rich image. We were invited by our friends at Radio Design to create a pair of cinema idents as part of the launch of this new technology.

    The hero Finity ident focuses on a single dramatic splash of water, slowed down to bullet time and observed in amazing detail and fidelity. The splash was created in Houdini for fine-tuned detail and rendered in Cinema 4D using Redshift.

    Check out the development reel below, and stay tuned for the release of the second ident which will be launching soon.

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