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    BP Digital Energy

    Client: BP & Polar Media — Date: September 2017 —  Category: Design, Direction, 3D, Motion Graphics, Experimental

    About

    For the New Scientist Live festival 2017, BP wanted to showcase their seismological imaging tools using animation that would play on a mobile device. We were asked by our friends at Polar Media to direct and animate this animated film to help explain the cutting-edge technology in a beautiful way.

    In the same way that Spotify uses algorithms to determine the genre of a musical track, BP’s seismological algorithms can identify many different features beneath the ground based purely on their sonic signature. We took this idea and built audio-reactive designs that changed depending on the music in the soundtrack, and building minimalist compositions that slowly undulate to reveal different landscape formations and rock types.

    Credits

    Client: Polar Media

    Production Company: Polar Media

    Direction, Design & Animation: Lightfield Studio

    2016-18 © Lightfield Studio